A Storefront is a public selling surface inside one product instance. It belongs to an Enrollment, not directly to the reusable profile.
The storefront owns instance-specific presentation such as its public handle, storefront display name, cover branding, locale, currency, and lifecycle state.
Why it cannot belong directly to Profile
If the same DJ Cloths profile is used in Fiton and another app, a profile-owned storefront would mix both products. Enrollment ownership keeps the two storefront sets isolated while still reusing the profile's logo and identity.
One enrollment can have the number of storefronts allowed by that product instance's policy. A default storefront may be created as part of enrollment activation.