A Party represents the real person or organization that is legally or operationally accountable in Zinorel. A user login is not itself a party; the user receives permission to operate parties.
Party kinds
- Person party — an individual.
- Organization party — a company, institution, or other organization.
A party can have multiple Profiles, subject to profile rules. For example, one person party may operate a personal profile and multiple brand profiles.
What a party owns
The party is the root accountable identity. It owns the profiles created under it. Public brand presentation belongs to the profile, while product-specific selling data belongs further down the relationship chain.